I have used eBooks as an example of viral marketing. Now this is where viral marketing comes in. The easiest way to explain viral marketing would be to use hotmail as an example. Viral Marketing is a free way to market your product to potentially millions of customers. Viral marketing is the key to the success of the massive site Hotmail.

At least, that's what some of the marketing gurus say. Depending on the costs of radio in your community, radio may be a very affordable way to get a good viral campaign going. And many marketing consultants will probably tell you radio is an excellent medium to reach a local market. In fact, marketing gurus claim just by adding audio to a site substantially increases how many people buy. But, here again my marketing consultant friend differs.

Christopher Kyalo has over 20 years experience in marketing and creative writing. It usually takes a while for the articles posted and the viral effect (that good articles enjoy of being reposted over and over again) to take effect and give you a good regular response similar to good offline newspaper advertisements. This highly targeted traffic is bound to yield sales for you, whatever it is you are selling. The traffic is targeted because you select your section in Ebay carefully. I found Brian McGregor's ebook, The Ebay Formula, extremely useful in helping me understand how to use Ebay to drive my traffic and profits.

One of the most enjoyable categories for producers of both music and advertising is viral 'Net marketing, which has had some notable success stories such as BMW Films, the Seinfeld AmEx campaign, and of course, Burger King's Subservient Chicken. The very name advertainment sends thrilling vibrations up the spine of anyone with marketing in their blood or communication in their genes. And at that point, the possibilities for marketing communication via advertainment are going to become truly mind-boggling. Just as you can preview the music on packaged CDs (available in EU now, but coming soon to the USA), the product benefits, price points and warranty information will play as soon as you lift up a product in the store. Do you want the shoes in the Tony Hawk Pro Skater game? Click-click-click and they're on their way to you via FedEx (note product placement for the big competitor to United Parcel Service.

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