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It's OK to Spend Money - when I did my taxes this year I calculated that I reprinted my business cards 11 times and spent over $1,400 on printing costs. Motivation - If you're the motivational type, include a famous quotation, bible verse or movie line that connects to your brand. And be sure to read it aloud when you give someone your card, it might just make their day. Stickers - Print one side of your cards on adhesive label paper. This gives the recipient a peel off sticker for reminders, appointments or phone numbers.
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Can you remove at
kleast 5 words? It will sell harder with less
words. Wait at least
24 hours to take a fresh look. You don't read jumbled ads, they don't
either. Does it have to be that big? Cut it by a
third and you can buy more for the same money. Sell the benefits with class and your advertising
can be very effective.
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Offering discounts and freebies to new and returning customers (which by the way saves Moms money. Exchange with other moms so they can advertise for you. Distribute the packets to local merchants, with your orders, at school functions, etc. You'll need to print off some business cards-Vista Print has an excellent deal--, develop an advertising campaign, track your advertising campaign with a coupon code and then Make Your Packs. Some I have listed in the resource section.
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The concepts of money, health, and nurturing are symbolized by green. Alicia Smith is a Coach and Trainer whose specialty is helping coaches to Make Money Now. Also, create questions that can help the reader or viewer identify with what you're saying, giving them the sense that you truly do understand their problems or issues. Instead, relate the features and benefits of what they can experience as a result of doing business with you. Communicating how you can solve those problems quickly and cost effectively is critical to attracting new clients.
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Offer to speak at your school's career day and give each student a card - they do have parents who may need what you have to offer. If you ever go anywhere there is entertainment leave your card with the entertainer - and tell them how much you've enjoyed their performance. If you overhear a conversation about your industry say I'm sorry but I couldn't help overhear part of your conversation if you ever need more information on the topic, here's my card. Give a card to the gas station attendant, grocery store clerk, video store worker, hostess at a restaurant when you give your name for a seat reservation. Put the cards on community bulletin boards.
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When faced with the decision of mailing one direct mail piece to 10,000 people or mailing to 2,500 people four times think about the fate of those 100 seeds you can water only once. Unless you have water rights and can obtain additional water, opt for less reach and more frequency. Undoubtedly one of the biggest wastes of marketing dollars is promotional activities that are implemented without adequate frequency. If you were given 100 seeds with enough water to water each seed once would you plant all 100 seeds and water each one once or would you be more successful if you planted 25 seeds and used all of the water on those 25 seeds. While intuitively and even conceptually we understand the importance of frequency to successful promotional and sales campaigns, somehow when it comes to actually implementing the campaign, we opt to sacrifice frequency for reach.
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Do You Wonder How We Can Sell Full-Colour Stickers At A 1-Color Price, with FREE Artwork. Here's a headline we're testing for a client who sells bumper stickers. This type of headline makes people curious - they feel compelled to find the answer and relieve a sense of dissonance with this apparent paradox. Here's a headline that I wrote for a lead-generating website for a rubbish removal contractor, 1300 Rubbish. Include some challenging or surprising information.
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I want the very best
for my sick child that my hard earned money can buy and
how could something that costs less be the answer. Ours is better because we have the
money to say that it is- over and over and over again. In either case, sales do reflect a trend and a
change in consumer awareness.
Although some might argue that this company awaits profit
somewhat like an alligator hiding patiently in a leafy glade,
others consider the move a simple case of hungry free
enterprise. On
The Motley Fool (A program of stock recommendations) a
pharmaceutical company that waits for the patents on brand
name products to run out so that it can purchase generic
ones was recently highlighted as a good investment.
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Marc Gamble, the author, teaches business owners, entrepreneurs,
and professionals how to acheive bigger, bottom line results
from their advertising & marketing efforts without spending more
time, effort, or money. Your customers and
prospects are the jury. What will you say that will convince
them to buy from you? What kind of specific evidence can you
produce to PROVE beyond any reasonable doubt that they'd be a
fool to not buy from you? Use your evidence to build and
present your case. You need to realize that your business is on trial. If You Want To Distinguish Your Business From The Competition,
Build A Case As An Attorney Would.
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They have invested a lot of money into their piano
and they want to keep it well maintained. The headline in the new Ad will still be bold and centered,
but it now answers What's In It For Me? for prospects
suffering from the embarrassment of an off key piano. The new Ad now features an offer designed to
generate greater response from prospects. The Piano Analysis is the most important component
of the package because it will get him in front of
his prospects who have raised their hands and indicated
a need for his services. The Perfect Melody Piano Package will consist
of marketing materials designed to position
our Piano Tuner as an expert, and the only solution
to the problems faced by his target market.
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Only a manufacturer who has taken leave of his senses will throw even more money at a strategy that doesn't work. So the next time you are tempted to commit advertising, think about Sam Johnson and give your market a reason for owning your product. Only our methods for achieving these goals, only our technologies, vary with time. Our egos still need to be massaged and we are all in hot pursuit of happiness. Even so, the products and services on offer were as important to the people of the time as mobile phones and computers are to us.
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When people have more money to spend, your business will have a higher, better mind share than the folks who chose not to advertise. Why not go into that phase the leader, or the biggest gainer. More dollars to throw around, more choices, the market gets diluted. So, when your competition rolls back their ad spending, pump yours up. Still a little unsure? Then set up a dollar cost averaging system for marketing.
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Of course there's serious money to be made from the auctions or
by selling something with a fixed price. This highly targeted traffic is bound to yield
sales for you, whatever it is you are selling. The traffic is targeted
because you select your section in Ebay carefully. I found Brian McGregor's ebook, The Ebay Formula, extremely
useful in helping me understand how to use Ebay to drive my
traffic and profits. You can use the About
me page to put in all sorts of information including a link to
your article or web site.
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If you are currently spending money every month to run an ad in your local directory, you don't want to wrestle with that question. And chances are you embrace those policies and those hassle, and risk removing, motivators already. You probably do quite a bit for your clients that make their lives easier, more lucrative, more pleasant, and so on. And that is because you may not realize the power they have in motivating an eager prospect to act. They don't set you apart from your competitors who offer the same thing.
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It implies that after you've spent the money to advertise your discounted (and minimally profitable) price, that the customer has no reason to ever come back to do business with you again. It gives you a distorted view of reality. Bad information is
worse than none at all. You will frequently make the wrong decisions. Ask new customers where they heard about you.
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