If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. Unless you apply what I've taught you, you will have thrown away your money. So I better begin explaining myself before I start receiving hate mails. Can you agree electricity is power? It has the power to turn your lights on, it's what plays your radio, and it's what starts up your car. Totally understandable because I'm probably the only person on Earth standing up to this worldwide, coined phrase.

May you succeed in your internet advertising and make a lot of money. They should be ready to use right from your web site. In conclusion, when you use this marketing strategy it will quickly spread your advertising all over the internet. Free Online Services/Utilities-Give your visitors free online services or utilities. Free Software-Give your visitors free software.

So sue me, I can't count !!)Guarantee than to have a negative I'll give you your money back if you holler loud enough. It is far better to make a positive Money Back ( Another Power Word - that makes 11. If you were selling those cars that are so small the driver has to sit with his/her knees against their chin you would stress the fuel economy, zippy sporty ride, cornering and road handling ability of the car, affordable price and ease of parking. For example, if you were selling big, gas-guzzling cars, you would stress the comfort, luxury interiors, prestige, reliability and smooth riding capacity of the car. At the end of each sales page, or large ad you should also stress your guarantee(oops - another Power Word - I should have titled this piece 10 Power Words.

So just remember when you're trying to decide between a one time shot that might cover coast to coast or a smaller ad that will cover coast to coast 12 months a year, always stay with persistant advertising. It's all about getting into your prospects sub-conscious and staying there until they are ready to buy. So the reason for having my friend put out a small ad instead of one massive full page ad was to allow his potential clients to get used to the fact that he wasn't going anywhere and his business seemed legitimate and profitable. Canadian Entrepreneur Advertising Resource & Research. You may use this article on your site as is but you MUST send me a note support@smartads.

If you haven't got the budget to do a heavy enough campaign to make an impact, save your money until you do. Spend time and money creating a message that conveys a message your customers can relate to. Radio is an opportunity, use it to your advantage, some of your competitors never will. Ask for pre-emptable no charge commercials to augment your campaign. Don't get too hung up on the price per commercial.

The Internet has been a boom for many people, businesses have sprung up and their owners have managed to make a living from them, some more than others. The Internet has also taken away the contact we used to have with shop assistants, we no longer see shopping as a personal experience and I think this is a real shame. Our customers will become repeat customers if they are provided a personal service that exceeds their expectations. The World Wide Web is vast and the choices are many, it doesn't matter what you want you have probably got a choice of 30,000 to 3,000,000 sites to pick from. You can't ask questions, you can't see the goods you are buying and you don't get a feel for the person you are dealing with.

May these free internet advertising secrets help you to make a lot of money. Use the words Please, Thank You, and Your Welcome. Award bonuses or discounts to customers who make a big purchase. E-mail them online greeting cards on holidays or birthdays. Tell employees to be flexible with each individual customer, each one has different concerns, needs and wants.

Spend money on decent quality business cards. On the backside of the card, include a calendar, map, or even keyboarding shortcuts. Something that will encourage the prospect to hold on to your card. This personal message can make the prospect feel special and will save your business card from the dumpster. When handing out a business card to a prospecting take the time to write a personal message on the back of the card.

He now consults to small business owners and can be contacted at http. After a wide and varied career spanning a number of diverse industries, some in management roles and others as owner of the business, David retired as National Manager for a division of Wesfarmers, one of Australia's top 20 companies. Of course this list can grow according to your imagination, but you get the general idea. Remember it is your card, why not put it to good use? Here are just a few ideas to get you thinking along the correct lines. So many business people neglect this valuable asset that may be used for a multitude of messages.

A poorly designed brochure will waste money and actually drive people away. Don't you dare leave off any pertinent information like your phone number, address, website. Link your brochure to the next step in the relationship. Low fat is a feature, it won't clog your life giving arteries is a benefit. A brochure is one tool in your marketing tool box.

If they had consulted us before they started designing, we could've saved them time and money. Would a glossy, color brochure make that much difference to your target market? If you're selling financial services to wealthy investors, then appearance counts. Contact at least three designers and ask to see samples of their work. But for most small businesses, it's not worth the extra cost. It'll cost you more up front, but it'll give your brochure a more professional look and that gives your customers' confidence.

You should do your homework before spending any amount of money. Does the web site have enough unique visitors each day interested in the service you offer? One site to check traffic stats on line is http. Advertising on the Internet can be a crapshoot. Obviously, you want a site to have higher web traffic than your own, or at the very least, equal to your traffic. For businesses marketing directly to the senior citizen, please see http.

The larger expense, in time or money or both, is distribution. Learn to use them well and you will create customers while saving yourself time and money. One-time advertising efforts are seldom effective. Use the second side to support, expand upon, or enhance the message on the main side. It is a rule of thumb among marketing professionals that you need to reach people at least eight times before they really notice you.

However, most people treat it like they're playing Roulette in Vegas and bet all their money on black. Ads should educate and inform, as well as persuade and move people to action. Understanding these basics of advertising will put you head and shoulders above your competition. Why? Because in my blunt opinion, 90% of all advertising stinks! And, most business owners (and some advertising agencies) don't understand that the only purpose of advertising is to sell something. The USP works great as a news angle because if you're the ONLY one in town that does , isn't that news? If you have the lowest price in town and you tell them why you can beat every one else, isn't that news? It sure is.

It looks like an article instead of an ad. His free weekly sales and marketing newsletter provides topical information for business owners and salespeople. James Yuille is a sales and marketing consultant and trainer with over 32 years experience. How many did you score? Six or more? Good, your advert might work for you. The Company name and logo play a very small part.

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