Clear and concise is the name of the game. They can tell you first hand what works and why. Probably one of the best things to do is to get feedback from your current customers. Creating your own R & D team is a great way to experiment or to try out your ideas in a low-risk environment. To create on-target marketing messages, run them by your friends, family, and colleagues before you release them to the world.

Getting back to the point, the internet yellow pages are going to do to print yellow pages what EBay and Craigslist have done to the newspaper companies. Gates over at MSN right around the time Al Gore was inventing the internet. No paper, no ink, usage climbing (for electronic yellow pages, usage is climbing to as high as 70% of online searching, and buying) and real-time, do-it-yourself advertising. The same ad would generate a much lower close rate, and you need to sell an dump truck of shoes every month. Depressed? Better be glad you don't sell shoes.

Do you want the shoes in the Tony Hawk Pro Skater game? Click-click-click and they're on their way to you via FedEx (note product placement for the big competitor to United Parcel Service. Just as you can preview the music on packaged CDs (available in EU now, but coming soon to the USA), the product benefits, price points and warranty information will play as soon as you lift up a product in the store. I do it with humorous radio scripts and subliminally seductive music, but there are going to be some innovations in our industry, and at the risk of appearing foolish, I'm going to make a few predictions. This means there are a lot of people working on new ways to get the product benefits into the brains of the consumers. The G-Man's albums are released by Delvian Records and are on Apple's iTunes.

Motivation - If you're the motivational type, include a famous quotation, bible verse or movie line that connects to your brand. And be sure to read it aloud when you give someone your card, it might just make their day. Stickers - Print one side of your cards on adhesive label paper. This gives the recipient a peel off sticker for reminders, appointments or phone numbers. Material - Use leather, blinking or brail business cards (yes, these actually exist too!.

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