Predictions for 2010
In part one, I laid out a future of how Internet-based advertising models will pervade the TV world. Today, Google's revenues are advertising-based, but tomorrow they may have increasingly more characteristics associated with the agency business. This is an evolution of what AdvertisingAge's Madison+Vine regularly reports on. Search marketing, Behavioral Targeting and Yield Management's alchemizing effect on TV advertising. First, we'll look at a scenario that is likely to be common by 2010 when the heretofore separate worlds of TV advertising, search marketing, behavioral targeting and inventory yield management blend together.

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