Without a plan to distribute your cards, there's
no need to print them in the first place.
Many fall into the trap of thinking all the
thinking about business cards is over once the
order is placed. Wrong! The average person has
more than half of business cards still in the box
at
any given time.
Make a plan to empty your box of cards in 3 months
or less, after all, those little cards are your
most pwerful marekting tool.
Always carry cards with you. Always have them
handy. "Let's see, I've got one here somewhere,
no, that's a card I got yesterday, no, that's my
kid's picture, here it is, no, that's not it
either.."
Always keep them fresh and flat. If they
look worn or dirty, pitch 'em. You should be able
to quick draw your card faster than Gunsmoke's
Matt Dillon. If somebody gives you their business
card, you should give them yours in return, face
up.
Think of your card as a print ad for you. Leave it
everywhere. More ad exposure leads to more
business. If you designed your card well, your
home address is not on it so you can leave it
anywhere without fear a burglar will come
visiting.
Many stores, banks and restaurants have bulletin
boards. Keep a few push pins in your car.
Always drop your card
in the fishbowls offering a prize.
Enclose a card
with every check you send to pay bills.
Leave one
on the table with your tip (as long as the tip is
not embarrassing).
Give one to friends
"Do you have my new card?"
Keep a supply in a cardholder
on your desk or at the front counter.
Ask your spouse to always carry your cards, ready
to deliver should they meet someone who might be
interested in your product or service.
Keep spare cards everywhere so you never have to
grope for one, or worse yet, not find one and end
up scribbling your name on the back of someone
else's card.
Put the info on your card in a sig file that
automatically appears at the bottom of all your
eMail. Get my article that show you how, step by
step. MailTo:SIGFile@BigIdeasgroup.com.
If anything on your card changes, bite the bullet,
eat the expense, and pitch 'em.
Your business card is more than a reference tool.
It can be your biggest marketing advantage for
people to remember you and forget your
competition.
For more about buiness cards, get my article
"What Does the BACK of Your Business Card Say?"
MailTo:BizCardBack@BigIdeasGroup.com
©2005 BIG Mike McDaniel, Professional Speaker and
Former Major Market TV News Anchor. The BIG Ideas
Group helps small business grow with mastermind
groups, seminars and sales training.
MailTo:Mike@BIGIdeasGroup.com
http://BIGIdeasGroup.com
Subscribe to "BIG Mike's BIG Ideas" Newsletter
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What To Do With Your Business Cards
