The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable money in advertising?

Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?

Is that a valuable lesson?

Course it is!

So, how do you do it?

The answer is testing!

It's simple really.. Instead of sending out 1000 sales letters for example. Send out 500. In these 500 have 5 different headlines so 5 x 100 = 500

Why?

Well what we are trying to establish here is what headline or sales offer pulls best. Once we know which one works then we do a mass mailing, but not before then!

You see I have seen so many companies waste hundreds even thousands of pounds on non result direct mail... all because they didn't test!

So save yourself time and money by testing EVERTHING you do.

If it's an advert in the local press, sign up for 5 small inserts over 5 weeks rather than 1 big page as a one off. This will be cheaper but will also allow you to test different offers.

About The Author

Mark Vurnum is a leader in small business marketing. Regulary putting on marketing seminars, his 13 proven steps seminar has allowed businesses to grow 50% in a matter of weeks. www.smartmarketingconsultants.co.uk

mark@smartmarketingconsultants.co.uk

5 Newspaper Advertising Myths Revealed < Advertising Monster > 3 Inside Secrets To Making You Richer Using Direct Mail!

Advertising Monster
More Articles about Advertising:
  1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25
Advertising on a Budget -- Part 2: Thinking Small
So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we could. "We bought one inch by two column inch ads (a column inch in this particular publication is approx.
Direct Response Advertising; Radio vs TV
TVHey, I love radio. In fact, I put one of my dental clients on the radio recently, along with his TV, and he did very well with it.
Worn Out Brochure Design Is Keeping Small Business Owners Down
Join me as I coach up to 10 other small business owners through the process of creating marketing materials that educate and sell. A pocket folder - A multi-use workhorse, this piece alone, if designed well, can send the message that you are in business to stay.
Direct Mail Catalogs & Brochures: Write Captions That Sell
And so that's when you sell them. " Instead, write a subhead that communicates a benefit that the reader cannot see, one that the photographer could never capture.
Persistant Advertising Will Do No Harm!
Not only do they give up but they usually give up right before they succeed. Now, don't get me wrong, if you can get a fantastic "word or mouth" campaign going then you won't have any problems.
In Advertising Bigger isn't Always Better
Take these points into account and you have an agency that will be tenacious and with the number one goal of showing their clients results. At New Age Media Concepts, we believe that major advertisers deserve better results from their campaigns, don't get me wrong there have been great campaigns launched but who are going to be the new creative minds to develop the next memorable moment in advertising history?If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola, Pepsico, Microsoft, Burger King, Toyota, Home Depot, Wendy's, ConAgra Foods, Wal-Mart Stores, American Express, Colgate Palmolive, Intel and the many others are looking beyond what agencies they are accustomed to working with and are looking towards connecting with their consumers in a big way, then they have to look beyond the brick and bring in a creative team that can help them do that.
What Is Most Important - Copy Or Pic?
So, in this respect, copy is more important than illustration. But, no, we still get pics which have nothing whatsoever to do with the product or its benefits.
Imaging Isnt Everything
"3. Interesting copy that tells the reader right up front, "what's in it for me.
LED video Displays
LED video displays give you the power to communicate, to motivate, and to entertain. LED video displays are modularly designed so that they can be easily maintained.
How Much Money Do I Need to Spend on Advertising?
I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Assume that my business is projected to do $1 million in sales this year, I have a profit margin of 48 percent, and my rent is $36,000 per year.
Most Popular:
© Copyright 2010 www.advertisingmonster.info

Ads News