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Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out.

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Mortgage Marketing - Broadcast Advertising vs Direct Advertising
To have a top-notch marketing campaign you must be constantly improving your ads. But the truth is, any ad that you can accurately measure the results of falls into the category of direct marketing.
The Truth in Advertising
Jane Jarvis knows the advantage of truth in advertising, and isn't afraid to use it. However, the FTC has many guidelines to help you find truth in your advertising.
Seven Ways to Waste Your Money on Yellow Pages Advertising
Here are seven ways you can waste your money. Ask yourself the question, where would a buyer look to find out about your business- it might not even be in the Yellow Pages.
Advertising Inserts
If your current newspaper advertising is not pulling for you the way you wish it were, try inserts next time. Inserts in weekly newspapers are awesome.
Dont Be a Secret Agent
He went on to explain, that I should never be without one. " he calmly continued, "Besides they may know of someone who needs your services.
Advertising on a Budget -- Part 2: Thinking Small
So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we could. "We bought one inch by two column inch ads (a column inch in this particular publication is approx.
10 Ways To Improve Your Print Ads
1) Include a coupon in your large ads. 6) With a smaller ad, you can ask the prospect to tear out the ad, attach their business card and mail it to your company.
For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!"SWAT is not actually an acronym. Now I would need to go away and do the same thing for all of the other features.
Push vs Pull Advertising
Each of our push advertising efforts failed. Pull advertising, on the other hand, has been extremely effective at acquiring profitable traffic.
Online Classifieds
In an online report by Tim Williams (Technical Services Specialist University of Arizona's Steward Observatory [http. Some sites may advertise, "Free Classifieds," but charge for extended time-frames of the advertisements run.
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